Effie is my fashionable alter ego. For me fashion is still emerging and a constantly changing form of art that everyone's able to create; I don't take it too seriously, though.

The one with Kenzo x H&M.

The one with Kenzo x H&M.

Hey guys!

Have you got anything from H&M collaboration with Kenzo? I suspected that it won’t be as successful as the one last year with Balmain, but nobody thought it’s gonna be a total failure! I guess Balmain x H&Mcollection was a big hit mostly because of the campaign with Gigi Hadid and Kendall Jenner (that name appears on my blog for the first and probably the last time, you could call me anti-fan); but Kenzo collab had amazing people in their ads too! Iman, Rosario Dawson, Chance The Rapper - they could definitely convince me to buy some clothes. Maybe it wasn’t the right choice for the customer that H&M usually targets with their collab collections… Do you have any ideas? 

I know the collection itself was a little risky - colorful, bright, full of crazy prints (one could think that Carol Lim and Humberto Leon worked on it after crazy night of experiments with LSD), but to compare it with Balmain once again - funky, even tacky prints didn’t stop H&M customers before!

I got few pieces, one of them is cozy bomber jacket you see - how could I ever say no to bomber jacket? 

Let me know what you think about the collection! 


jacket - Kenzo x H&M

choker - Colore by Jay

The one with the wall.

The one with the wall.

The one with NYC.