Effie is my fashionable alter ego. For me fashion is still emerging and a constantly changing form of art that everyone's able to create; I don't take it too seriously, though.

Randolph Street Market Festival VIP passes giveaway.

Hey Chicagoans! 

Who wants to join me in 2015 Summer Festival Season Start at Randolph Street Market's Garden Party? I have two VIP passes to give away - you can enter the market at 8 am, two hours before it opens to the public! Over there you can explore over 8 acres of space with 250 fabulous sellers boasting around the clock entertainment, body painting, a disco dance party, a beer and wine garden, hot international crowd and design stars, vintage beach bunnies, cooling stations and cabanas, fashion shows, artisan food vendors, and more - the indoor/outdoor season opener is the place to be and be seen to kick off your Chicago summer! Come for the amazing one-of-a-kind finds and stay for the entire experience!

To participate in the giveaway you only have to post a picture on Instagram with anything that reminds you of Effie's Dress (don't forget to use a #effiesdress) and I'll choose one person by May 20th :) The party is happening on May 23rd - come on, it's worth getting up early on Saturday :) Hope to see you there! 


The one I really needed.

Beachy beach.