Effie is my fashionable alter ego. For me fashion is still emerging and a constantly changing form of art that everyone's able to create; I don't take it too seriously, though.

The one with Cynthia Rowley.


Those of you who follow me on Facebook or Instagram have probably seen that I attended an event with Cynthia Rowley last week, and I gotta tell you, it was a very exciting experience. First of all, I love pretty things! Not only in fashion; interior design is something I can endlessly appreciate, for example by spending hours on Instagram looking through #instahome #instadecor or #homesofinstagram (yup, I can be really productive sometimes!). So you can imagine how flattered I was when I received an invitation to launch party of Cynthia Rowley first ever furniture collection! When you see the collection you’ll probably wonder why she hasn’t done anything like that before - she humbly answered that question during Q&A - nobody’d asked before :) 

The collection was designed for Hooker Furniture - one of the first US furniture manufacturers. As Cynthia said: ‘Coming from the fashion world, it’s a dream to bring my vision and experience to home furnishings. With Hooker Furniture’s long history of craftsmanship, I’m so excited about this new chapter in design’ (gosh, there might be more!)

The launch party was held at Walter E. Smithe Furniture showroom in Chicago and I did take some photos, but if you want to see whole collection, head over there. If i were to describe the collection in few words, it would be: modern, cool, inspiring. Totally unsurprisingly, I would describe Cynthia Rowley with the very same words. 

Have you ever met a person that constantly spreads good vibes all around? This is the kind of impression Cynthia made on me - she walked into the room of people waiting particularly for her, and instead of unapproachable star (like one could expect), you see a beautiful woman with a big smile on her face and flawless military jacket nonchalantly thrown on her shoulders! Even if she weren’t THE Cynthia Rowley, she’d surely be the coolest chick in the room. She was really nice and willing to spend little time with everyone (seems impossible with almost hundred people in the room? Not for her!). I also got a chance to chat - you can see my extremely happy face on one of the photos :) 

The one with the wooden watch.

Beach, please. And thank you.