Effie is my fashionable alter ego. For me fashion is still emerging and a constantly changing form of art that everyone's able to create; I don't take it too seriously, though.

H&M Studio F/W 2015.

Hey guys!

Can you believe it's already August? Almost middle of it, actually? With that in mind 'I can feel it coming in the air' :)  Yeah, winter is coming, but first let's enjoy fall and wearing some layers (who doesn't like layers?). It's good time to take a look at H&M Studio collection for the upcoming season, I must say I absolutely fell in love with most of the looks! Here you have some of my favorites. 

Even though the whole collection might seem a bit chaotic with both slouchy and flared pants, shiny skirts, belted coats and futuristic vests and jackets - I don't mind that over-the-top eclecticism at all - in my mind I'm most creative with the outfits in the fall and I simply follow one motto - The more, the better. Btw I'm delighted that flares are back - already got two pairs, so stay tuned for some Annie Hall channeling :)


Red hatter.

Timeless denim.