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Hi.

Effie is my fashionable alter ego. For me fashion is still emerging and a constantly changing form of art that everyone's able to create; I don't take it too seriously, though.

H&M Insiders

H&M Insiders

Hey guys!

If you follow me on Instagram you already know that I have been chosen to be one of 15 brand ambassadors for H&M - I still can’t really believe it! H&M has never done anything like that before, what makes it even more exciting.

In July all of us went to NYC to meet social media team and shoot our profile photos for the website, check them out right here! The photo shoot itself was quite nerve-wracking, but with great support from the whole group, everyone did a really good job.

The program is called H&M Insiders and my partnership with H&M will last for a year. Starting today you can shop my favorites on the website, new items will be added every month! If you’re ever on Instagram (I know you are!), check out my fresh head to toe H&M looks :-)

<3

Think pink!

Think pink!